The Huffington Post "Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research. WILSON LITERARY SCIENCE WRITING AWARD "With great wit and intelligence, Mlodinow takes us on a sweeping tour of this landscape and the latest revelations in neuroscience." In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates how we misunderstand the reasons for our investment decisions and how we misremember important events-along the way, changing our view of ourselves and the world around us. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world-our perception, behavior, memory, and social judgment-is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. plenty of his trademark humor." - Los Angeles Times "Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research. NATIONAL BESTSELLER - From the bestselling author of The Drunkard's Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world. In the process he changes our view of ourselves and the world around us. Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers.
The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. Your preference in politicians, the amount you tip your waiter, all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. About the Book In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
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